Amazon.com - Those who bought this also ....

I was on Amazon.co.uk the other day, nothing unusual there, a lot of things are so much cheaper on the internet so I often shop via Amazon.
I was looking for a coffee machine, which I decided not to buy because I would need to drink about 10 cups a day to justify spending that much on a machine. While I was on Amazon I noticed the "other people who bought this also viewed" section. I can only ask what is the point of it. Apparently other people who spent too much on a coffee machine also bought a blue ray disc players. Good for them but what the flippin heck it has to do with me I don't know.

I was on Amazon again today looking for a specific type of printer paper which is about a quarter the price on line as it is in any local store, the other people bought section told me that people also viewed digital cameras, sorry, but why would I care what someone else viewed after buying something.

That is unless Amazon gets really clever and starts saying that when Esssexblogger bought a coffee machine he also viewed the share price index timesonline and then spent 10 minutes on porn sites, then I will start to worry.