Marketing ploys

I was using the hose the other evening when I noticed the writing on it, it said that my hose was a "HOSELOCK PROFESSIONAL".
Now this struck me as interesting, someone somewhere when as what they do for a living says "I am a hose pipe user" do they.
Come on get serious what on earth is a Professional hose, and why would it be any better than say a general garden hose or maybe a weekend car washing hose.
I would hazard to guess that the professional hose differs from any other hose by about £1 a metre.
After carefully rolling up my hose onto the wall mounted winder, taking care to remember that I am not a professional so am really rather lucky to be using such a fantastic hose, I was also interested to see that the scrubbing brush was no ordinary one but a "deluxe scrubbing brush 99p". Now this is amazing not only do I have a professional hose but a deluxe scrubbing brush too. Although to me deluxe should mean something nice, cosy, well made and my scrubbing brush is just plastic flimsy and rubbish.
Could it be that we are being dooped with words into thinking things are more than they actually are. Or am I just lucky to have the best of everything, even my scrubbing brush