Must have more gadgets.

It amazes me the number of gadgets I have, especially when I don't think of myself as a gadget person, I still think that my gadget habit is nothing compared to some.

There are those who must always have the latest version of everything, they would never dare be seen with a Gadget version 3 when a 4 is on the market. There are also the "ill wait until" group of gadget people. These are the "well I was going to buy a ipad but the ipad x is released in 4 months so there is no point buying the x-1 is there" group.
No probably not any point buying anything using their logic because the x+1 will be out in a year.

How did we ever get this way with gadgets and can you imagine what would happen if this style of shopping spread.

I imagine a trip to Sainsburys for the weekly shop could go like this :-

Apples, um no there will be new season apples in 7 months so leave those, cheese, no perhaps not I hear they are making a new style low fat cheddar so I should wait. Milk, ah no there is a new recyclable bottle on the way so best leave that for the moment. Wine, oh that's the 2009 the 2010 must be ready soon so that's off the list too.

Or the other extreme where the trolley has to be filled with every item that has the word "new" on it, even when we know "new" in the context of Sainsburys only means a different packaging or a few less grams in the wrapper.

But of course no one would dream of food shopping in such a stupid way.
So how did we end up in the cycle of gadget buying upgrading and buying more gadgets, simple, the advertisers tell us that we are not the person we should be if we don't have their latest piece of tech plastic.

And its true, if we don't have their latest iphone, ipad,i-gadgety-blueberry-techno-tv-googler we are not the person we could be, we are actually a little better, financially in any case.